The context
Riki was an AI-based alternative credit-scoring concept, built for people traditional FICO-based lending tends to leave out: first-time buyers, self-employed workers, veterans. My contribution to the project was visual identity and brand direction.
My role
Logo directions, a rack card, and a warm-palette brand system — meant to bring visual warmth and trust to a category (credit, financial scoring) that often feels cold or exclusionary.
An honest project
Riki never launched. I’m including it here as what it was: real visual-identity work, not a product with business results to show. Sometimes brand work exists before the product does — this is one of those cases.